E-COMMERCE
KEEP UP WITH THE CLICKS.
No one has more experience in global e-commerce than DHL Express. You focus on what you do best, we take care of the rest. From small to large, from national to international: With DHL Express, you keep up with the clicks.
“Gotta stay in control, to stay in the flow and continue to grow…”
From experimental beginnings, to the global phenomenon it has become today, thanks in no small part to a pandemic-driven 10 years growth in 3 months, E-Commerce is THE way to shop for nearly 2 billion people. If you’re an online retailer, success can be simply a question of how you manage to keep up with the clicks.
DHL has been there from the start, learning, adapting, innovating. Always there to help customers find the smartest ways of ensuring their shoppers stay happy loyal shoppers. From website optimisation and fulfillment, to last mile delivery or green solutions, DHL’s expertise and unrivalled global logistics network can help customers of any size, in any market and industry sector, to grow and prosper.
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LET’S MASTER THE BASICS
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e-commerce brands got that way?
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WEBSITE HEALTH CHECK
Do you sell internationally?
Do you state your shipping options on your home page and mentioned that you sell internationally?
Do you offer an express delivery option?
Are your shippingcharges appropriate?
Do you offer a Duties& Taxes Paid option?
Do you offer an easy returns solution?
Is your Website available in multiple languages?
Do you apply currency conversion?
Do you offer localized payment options?
Are delivery notifications mentioned on your homepage?
9 WAYS TO CONVERT BROWSERS INTO CUSTOMERS
Quick ways to avoid abandoned carts
BETTER CUSTOMERS BUY MORE
BETTER CUSTOMERS BUY MORE
Learn about search engine marketing and allocate a budget to Google Adwords, Bing Ads or Facebook. The more your customers are ready to buy when they arrive, the more they buy.
HIRE AN SEO SPECIALIST
HIRE AN SEO SPECIALIST
Find someone proficient at Search Engine Optimization and its ever-changing rules, or use tools like Long Tail Pro, to help you find the most profitable keywords. Your site’s copy should read like a human addressing other humans.
LEARN FROM THE EXPERTS
LEARN FROM THE EXPERTS
There are countless Conversion Rate Optimization tips you can experiment with right now, such as the call to action (CTA) button. Changing its size, color, position or wording can give a dramatic uplift in conversion rates.
GIVE A GOOD REASON TO REGISTER
GIVE A GOOD REASON TO REGISTER
Up to a third of customers leave sites when asked to register. You can ask them, but make it optional and explain why it’s a good idea. Keep the form simple and only ask for relevant information.
ALWAYS BE TESTING
ALWAYS BE TESTING
Continual testing and monitoring, and making incremental improvements to the customer experience worked for e-commerce success stories like Amazon, ASOS and Made, so you should do the same.
UPSELLING WORKS BEST
UPSELLING WORKS BEST
This is known as the ‘may as well’ factor. A shopper buying a smartphone with a 12MP camera, ‘may as well’ buy the slightly more expensive one with a 16MP camera AND 128GB of storage.
WEAR THE CUSTOMER’S SHOES
WEAR THE CUSTOMER’S SHOES
Some customers respond well to invitations to spend more, others will think less of your business as a result. Think like a customer and continue testing to find a formula that works well for you.
GO EASY ON DISCOUNTS
GO EASY ON DISCOUNTS
They get traffic and boost short-term sales, but without clear objectives, a sales promotion campaign can devalue your products. In particular, anticipate the effects on your bottom line if a coupon should become wildly popular.
LESS CHASING. MORE NURTURING
LESS CHASING. MORE NURTURING
It can cost five times as much to attract a new customer than to keep an existing one. So develop a retention strategy. The longer your relationship with your customers, the lower the costs to keep them.
CASE STUDIES
How companies have increased customer satisfaction thanks to DHL.
case study SPYDER
GBG Spyder Europe AG was founded in 1978 and is headquartered in Boulder, Colorado, with a European office in Baar, Switzerland. The company is one of the world's largest ski specialty brands, offering high-quality ski apparel in the consumer, luxury goods and sports equipment markets. The partnership with DHL has transformed the way SPYDER does business and significantly optimized delivery quality, with shorter lead times and smooth delivery by express couriers. SPYDER uses DHL Express for both B2B and B2C business.
case study BEAU LIFE
Beau Life (‘Beautiful Life’) is a lifestyle brand for crystals, luxury and spirituality. Beau Life customers come from all backgrounds and walks of life, seeking ways to improve their overall wellbeing. All orders from beau-life.com are packaged and shipped worldwide from the brand’s headquarters in Switzerland. DHL’s consistent, reliable and fast worldwide delivery has built vital trust and confidence for first-time customers, resulting in more repeat customers and exponential growth. CEO Vanessa Streib says: “DHL supports us in getting our fragile jewelry pieces and crystals to our customers safely and quickly.”
CASE STUDY BA111OD
Founded in 2019, BA111OD (ba111od.com) is a fast-growing Swiss startup based in Neuchâtel that’s attracting considerable attention within the industry. It doesn’t call itself a brand, but rather a phygital watch concept based on a new, client-centered vision.
Recognized as revolutionizing the Swiss watch industry, BA111OD describes itself as a disruptive, groundbreaking movement in the world of watchmaking.
DHL: Your Ambassador
With over 50 years in the international express business, we know how to stay customer focused.
We offer on demand delivery
We offer on demand delivery
Your Customers can choose exactly when and where their delivery will take place - flexible services are highly valued amongst Customers.
We guarantee delivery door-to-door
We guarantee delivery door-to-door
Our time definite international products guarantee delivery door-to-door to a specified deadline, globally. And speed is what your customers are looking for.
We provide express & returns
We provide express & returns
Evidence shows that offering these services to Customers means they are more likely to spend more.
E-COMMERCE RESOURCES
We’ve gathered the most important e-commerce lessons in one place, to help you learn what you need, fast.
CUSTOMER SATISFACTION AROUND PARCEL SHIPPING
A decisive factor for sustainable success in e-commerce is customer satisfaction in all aspects of parcel shipping.
DISCOVER. DELIVERED BY DHL.
Here you will find a number of useful tips and more success stories around the world of e-commerce.
HOW CAN WE HELP?
Your journey to international e-commerce success starts with just one click.